Google always comes up with the best toys for your website. The latest is what is called NewsShow Wizard (http://code.google.com/apis/ajaxsearch/documentation/newsshow/wizard.html) This little tool helps you build the code to embed a Google NewsShow on your website. This is a slideshow of news that Google compiles for you based on different parameters that you choose yourself before Google writes the code for you. Lets look at how it works.
At first site of the page, you will see several fields that you can fill. Among these are style (size and shape), search expressions, search topics, News edition, User interface language, and result set size. After youve made all the decisions, the code is right there for you to copy and paste.
The value of this tool is what? Not only is it neat to offer your visitors a little bit of news and culture while they view your products or services, but if you are entering the right search expressions and topics, it could draw new visitors that otherwise would not have seen your website. For example, a website like CODANKs would use the terms Charlotte Web Design or Charlotte Technology News. This would lead to news stories about our industry eventually ending up on the page. Also, if you have a new website and not much content, Googles NewsShow is a neat, clean way to spruce it up a little and add some more filler to your website.